The cover of the undergraduate viewbook has a soft-touch coating with a gloss spot varnish on the "O". The soft-touch dulls out the areas outside the "O" to give it more emphasis. The combination of the soft-touch coating and gloss varnish makes this piece more than something to be looked at and read, but also something to be touched and held. 
 
The inside pages each have spot varnishes highlighting "heroes" and images of interest.
Custom icons used in the viewbook and other materials within the same campaign.
Travelling viewbook and admittance pamphlet.
Details of the travelling viewbook and admittance pamphlet.
Example of a newspaper ad.
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